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Approximately 30 percent of all highway-related fatalities result from single-vehicle run-off-road collisions with a fixed object. As such, roadside design and the implementation of safety improvements such as guardrail and wire rope safety barrier is a highly important safety consideration. Roadside barriers are used to help prevent this, but only when the result of a vehicle striking the barrier is less severe than colliding with the object the barrier is designed to shield.
In the rural areas of Australia people are three times more likely to die and forty per cent more likely to be seriously injured in road crashes than those in metropolitan areas. Nearly two thirds of all fatalities on rural and regional roads are local residents. Around a third of all fatalities on rural and regional roads occur when a single vehicle leaves the road and hits a tree.